Zack Darling

CEO of The Hybrid Creative

Zack’s presentations are a dynamic and thought-provoking look into building meaningful brands in the cannabis industry, leaving the audience empowered with useful tools and clear understanding of the steps ahead. We hope you will consider booking him for your upcoming event.

Zack Darling

Chief Eternal Optimist

Available For:

  • Panel Discussions
  • Workshops
  • Keynote Presentations
  • Fireside Chats
  • Moderator
  • Emcee

Areas of Expertise:

  • Cannabis Brand Strategy
  • Innovative Disruption
  • Sustainability & Social Responsibility
  • Marketing & Promotion
  • Naming & Trademark Strategy
  • Cannabis Packaging
  • Copyright Protection

High Res Bio Headshots:
Zack Darling, CEO

Zack Darling, CEO

Upcoming Speaking Engagements

Cannabis Sustainability Symposium
Panelist: Marketing Sustainability & Cannabis, Denver, CO, October 4th, 2019
New West Summit
Fireside Chat: Disruptive Innovation in Cannabis – San Francisco, CA, October 10+11, 2019
CBD Expo West
Panelist: Protecting Your IP – San Diego, CA, December 5+6, 2019

Zack Darling is the CEO of The Hybrid Creative, California’s leading full service creative agency for cannabis and hydroponics ventures. In 2018 The Hybrid Creative was acquired by KushCo Holdings and now serves as the branding, design and marketing team within the tremendous KushCo value chain. His 20+ years of industry experience serve as a wealth of valuable information that he passionately shares with his clients and fellow entrepreneurs. Having been raised on an intentional community by cannabis growers in Northern California’s Emerald Triangle, he is truly “second generation.” With a broad perspective that ranges from the front lines of the war on drugs to building powerful brand strategy for many of California’s most prominent cannabis businesses, Zack offers unique context and perspective to the ongoing narrative of the blossoming industry. Zack’s presentations are rooted in his core belief that the most successful brands are fueled by total authenticity and radical differentiation.

“I attended the Wine & Weed Symposium yesterday and heard you speak on the marketing panel. This is just a note to say how impressed I am again by your grasp of market and topic and how much I enjoyed learning your insights. Thanks for your excellence!”

Gretchen Giles

 

“I had the pleasure of hearing Zack speak on a panel focused on a variety of different aspects of the cannabis industry. As a fellow cannabis industry professional who has heard and seen it all, I found his perspective on the industry to be incredibly unique and refreshing. On top of that, he was also a fantastic and engaging (and entertaining!) speaker, so much so that I requested his participation in an upcoming panel the very next day”

Tamar Maritz
California Regional Director
BDS Analytics, Inc.

“I have had the distinct pleasure of sitting on a panel with Zack Darling on the topic of brand development and protection. As a trademark attorney, I have always found Zack’s contributions to be incredibly insightful and practical, and as a co-panelist he certainly did not disappoint. Zack’s energy and enthusiasm for his work shine through in all that he does, and his public speaking is no exception. I admire Zack’s commitment to providing useful, concrete guidance to audience members, never using his platform to make a sales pitch. Cannabis and non-cannabis industry audiences will be well-served by hearing Zack’s thoughts on developing a compelling and engaging brand presence that aligns with company values and resonates with customers.”
Amanda R. Conley
Brand & Branch LLP

“Zack Darling is an engaging speaker with a refreshing perspective. It is clear that his presentations are fueled by his passion for sharing information and instilling inspiration in others. His experience in the industry and his ability to connect with others is profound! Zack is a valuable speaker with much to share!”

Ilana ‘Sugar’ Laytart
CEO and Co-Founder – Giggle Therapeutics
Former Sonoma County Chair – Women Grow

“Zack is knowledgeable, personable and excellent choice as a speaker with expertise in cannabis branding, marketing and packaging.”
Joanna Cedar
Sonoma County Grower’s Alliance

Zack Darling is the CEO (Chief Eternal Optimist) at The Hybrid Creative, a thriving digital creative agency in California focused on cannabis, hemp, CBD and hydroponics ventures. The Hybrid Creative brings to the table a wide variety of skills with a primary focus on brand strategy, design, product packaging, web development and marketing solutions. The agency was recently acquired by cannabis industry heavy hitters Kush Bottles, a move that will help to grow The Hybrid into an international creative force in a quickly expanding industry. Zack launched his first design business, Greenfield Graphics, in 1997 where he first began creating brands and marketing materials for the music industry, sustainable ventures, and the young hydroponics industry. Since then, he has acted as Creative Director for thousands of industry-related projects. He has been a featured speaker at The Emerald Cup, International Cannabis Business Conference, California Cannabis Industry Association Conference, National Cannabis Bar Association, Cannacon, Cannabis Marketing Association, Elevated Cannabis Compliance Conference, Women Grow, Sonoma County Grower’s Alliance events and many others. The Hybrid Creative is known as California’s homegrown creative agency due to the lifelong immersion Zack has had in the industry’s rich and colorful history. Having been raised on Greenfield Ranch, an intentional community in the hills of Mendocino County in the Emerald Triangle, Zack has been exposed to the cannabis culture his entire life and is truly “second generation.” With a broad perspective that ranges from the front lines of the war on drugs to building brand strategy for many of California’s most prominent cannabis businesses, Zack offers unique context and perspective toward the importance of building a meaningful brand. As a public speaker, panelist or workshop facilitator, Zack’s charismatic presentation style brings to light the importance of creating value-based brands and provides useful tools to the audience. His keen ability to turn the focus of the conversation away from the stage and toward the attendees leaves them with a sense that they have taken important steps in the soul-searching process of building or growing their cannabis brand.

Key messaging includes:

  • Innovative Disruption in Cannabis
  • The Value of Authenticity
  • Identifying Your “Why”
  • Building a Value-Based Brand
  • Radical Differentiation in a Crowded Marketplace
  • Brand Voice, Personality and Archetype
  • Creating A Strong Brand Story & Narrative
  • Naming & Trademark Protection Strategy
  • Product Design, Packaging & Compliance
  • Identifying Your Target Demographic
  • Understanding Your Competition
  • The Importance of Resonance

Throughout his 43 years, he’s been an active environmentalist, community activist, and event organizer. He was the lead producer of Harmony Festival’s night concerts for 13 years, the North Bay Burning Man representative for 7 years, two-time winner of the Bohemian’s “Best DJ in the North Bay” award, and the graphic designer behind many iconic festivals and concerts in Northern California and beyond. He was awarded the North Bay Business Journal’s “40 Under 40” award, and his agency continues to be the undefeated winner of the North Bay Bohemian’s “Best Digital Creative Services” award. In 2016 The Hybrid Creative was awarded “Women Grow Business of the Year” by the Sonoma County chapter. Zack Darling will be a dynamic and thought provoking addition to your upcoming conference, expo or workshop. We hope you will consider booking him.

Zack has presented and participated in panel discussions at the following events:

  • Wine & Weed Symposium – Panelist – Santa Rosa, CA, August 8th 2019
  • Indo Expo Portland – Keynote Speaker – Portland, OR, August 3rd, 2019
  • NCIA Cannabis Business Summit – CannaVest West – Panelist – San Jose, CA, July 22nd, 2019
  • CCIA IP Summit – Panel Moderator – Los Angeles, CA – July 10th, 2019
  • CCIA Intellectual Property Summit – Branding & Packaging (Moderator & Speaker Booking) – July 2019
  • KushCo Global Sales Summit – The Hybrid Creative – June 2019
  • O’Cannabiz Toronto – Protection of Intellectual Property in the Cannabis Industry – April 2019
  • ICBC San Francisco – Industry Disruptors Panel – Feb 2019
  • The Emerald Cup – Cannabis Branding: From Strategy and Packaging to IP Panel – Dec 2018
  • NCIA / CCIA California Cannabis Business Conference – Protect Your Brand Panel – Oct 2018
  • Green Flower Industry Summit – 10 Steps to Building a Successful Cannabis Brand – June 2018
  • Green Flower Media Master Class: Don’t be Just Another Pot Brand – December 2017
  • Bar Association of San Francisco – Trademark & Intellectual Property in the Cannabis Industry – July 2017
  • Cannabis Marketing Association event at Harvest – Building Brand Awareness for Recreational Cannabis in California – March 2017
  • Cannabis & Cocktails event at Catalyst SF – Feb 2017
  • Sonoma County Growers Association – Packaging Design Presentation, Branding Workshops 2015 – 2019
  • Cannabis Design & Packaging class at Santa Rosa Junior College – May 2017
  • CannaCon – April 2017
  • Elevated Cannabis Compliance Conference – April 2016
  • The Emerald Cup – 2015, 2017, 2018
  • Women Grow – July 2015

Zack has appeared on the following shows and podcasts:

Thinking Outside the Bud

Book Zack to Speak at Your Next Event!

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