HomeBlown Glass offers a wide variety finely crafted glass products. Their latest line required a branding update to highlight their technical process and superior designs.
The Hybrid Creative was contracted to reboot the company logo and associated marketing materials for their entire line of products, including the complete catalog and posters.
In contrast to the “high-tech” style of the chrome logo, our illustrator, Jimmy Hits, brought to life a series of unique drawings in colored smoke that tricks the eye and stands out in a market of crowded with similar companies and their utilitarian designs.
In addition to re-branding the HBG logo, we were also asked to create a new logo for their sister company, Facility Scientific. After a few logo concepts, they picked the new brand and are thrilled with it. To show our logo process, we’ve included the final logo choice with the four runners-up below.