Flowbiotic Systems came to The Hybrid Creative looking for help establishing an existing and successful residential and commercial product within the cannabis industry. Our clients were experienced growers and after using this technology in their own grow operations, the product and its results spoke for themselves. With the booming cannabis industry coming out of the shadows, our clients knew that this technology and product line would be hugely important to indoor and outdoor grows.
Already having a relationship with the manufacturer, our clients obtained permission to offer the product and technology to the cannabis industry under a separate brand identity. What they needed, however, was a new name, a new brand, and a wide array of marketing and promotional tools.
We approached the Flowbiotics Systems project with the goal of mirroring elements of the BetterAir brand aesthetic, while also being cognizant of the distinct differences in target audiences. We began with the design of the Flowbiotics Systems logo which spoke to their target demographic while still being a versatile piece of art to help propel Flowbiotics Systems to success.