Deviant Dabs

Project Goals

Build a new brand for a high-end concentrate line. Appeal to male and female demographics across Northern and Southern California.

Sources & Inspiration

We looked to high-end fashion and perfume lines for inspiration such as Gucci and Prada.


The finished packaging stands out among other concentrates on shelves. The matte finish with gold foil printing looks elegant yet approachable and makes anyone want to get deviant.

This luxury concentrate brand would make anyone want to get deviant.

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