BOSM Breast Health Oil

Project Goals

BOSM Breast Health Oil came to Hybrid to develop branding, packaging, and marketing collateral for a brand new company. The company wanted to appeal to 25 to 50-year-old women as a preventative care product.


Sources & Inspiration

We wanted to incorporate a boho chic aesthetic, which resonates with the target demographic, along with a clean mark that conveyed the science and medicine behind the product.


Resolution

Our Creative Director painted a series of watercolor pieces highlighting the ingredients of the product. The simple, elegant logo was laid over the poetic watercolors to create the desired aesthetic.

Bohemian chic meets modern medicine for a product that educates women old AND young on the importance of preventative breast health care.

 

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